Charlie Williams ~ Candidate number 0064

CHRONICLE The film itself centers on a group of teenagers who, through their interactions with a mysterious substance, are granted extraordinary powers. One of these powers is flight, and so the marketing team behind the movie decided to make that power a reality. The team had five teen-shaped model airplanes made and then flew them all over New York City. The finished planes were six feet in length, and only weighed about four pounds. The flight, which occurred on January 27th, 2012, only lasted for about five minutes, but it was long enough to attract some attention. The video of the teens flying over the Hudson River went viral. Clever marketing like this helped make Chronicle a runaway success, grossing over ten times the lean budget it was produced on.

What are the elements of a successful film marketing campaign in todays digital age? Getting connected with social media apps that your target age will be on.  Finding out what is popular at the moment or if your target audience is old finding out what was popular and will appeal to them and try to connect your film advertisement to something they know or remember so you can gain there increased strait away and they will be intreated to find out more about what you are promoting.